September 28, 2009

Thumbs Down in Advertising: Coopers Premium Light Beer

Posted in 1, Gender Politics, sex tagged , , , , , , , , , , , at 3:09 pm by Femme Mystique

Apparently shaming women who don’t fit traditional western models of beauty is an acceptable way to market your product for this beer brand. Advertised as having just 2.9% alcohol, the company’s three ads suggest that their brew won’t give you “beer goggles”, thus impairing your judgment of what is attractive. Here are the culprit ads:

Coopers Light beer ad 1

Coopers Light Beer ad 2

Coopers light beer ad 3

Because that’s all we need is more companies perpetuating traditional standards of beauty, thus “othering” those who don’t fit the mold.  Hat tip to Socialogical Images for the offending ads.

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