September 28, 2009
Thumbs Down in Advertising: Coopers Premium Light Beer
Apparently shaming women who don’t fit traditional western models of beauty is an acceptable way to market your product for this beer brand. Advertised as having just 2.9% alcohol, the company’s three ads suggest that their brew won’t give you “beer goggles”, thus impairing your judgment of what is attractive. Here are the culprit ads:
Because that’s all we need is more companies perpetuating traditional standards of beauty, thus “othering” those who don’t fit the mold. Hat tip to Socialogical Images for the offending ads.
The Anatomy of Desire 