September 28, 2009

Thumbs Down in Advertising: Coopers Premium Light Beer

Posted in 1, Gender Politics, sex tagged , , , , , , , , , , , at 3:09 pm by Femme Mystique

Apparently shaming women who don’t fit traditional western models of beauty is an acceptable way to market your product for this beer brand. Advertised as having just 2.9% alcohol, the company’s three ads suggest that their brew won’t give you “beer goggles”, thus impairing your judgment of what is attractive. Here are the culprit ads:

Coopers Light beer ad 1

Coopers Light Beer ad 2

Coopers light beer ad 3

Because that’s all we need is more companies perpetuating traditional standards of beauty, thus “othering” those who don’t fit the mold.  Hat tip to Socialogical Images for the offending ads.

September 11, 2009

Trim Your Bush, Dammit!

Posted in 1, Gender Politics, sex tagged , , , , , , , , , , , , , , , , , , , at 5:47 pm by Femme Mystique

OK, I’m sure by now you’ve seen this commercial. Last night while watching Project Runway (hey, don’t judge), I saw it no less than three times. I can just imagine someone coming into the weekly board meeting saying, “Hey, I have an idea, let’s take the oldest and most overused metaphor for women’s pubic hair and use it to promote our product”.

Now, I’ll admit, I’m a shaver. I don’t like hair on myself, but that’s a matter of personal preference. I DON’T want to be marketed to in such a way that implies that if I did have pubic hair that it would need to be manicured like shrubbery. I don’t need a special fancy schmancy razor to cut my pubic hair into hearts and flowers and fairy princess crowns, thank you!

I don’t get why they didn’t go with the simple approach of saying, “hey, we have a bikini razor so that if you do choose to shave, you can use something that might give you less irritation,” instead of pissing a bunch of us off.

Thanks, Schick, for reducing our bodies to landscaping projects.